With the release of Samsung, LG, Panasonic and Sony 3D TV's imminent, many people are wondering - just what's on? Consumers are concerned that after shelling out big bucks for 3D technology; the TV, the 3D-capable blu-ray player and multiple pairs of 3D glasses, that there is very little on offer when it comes to 3D content.

Most consumers know that 3D-capable Blu-Ray players will allow them to watch Hollywood blockbusters like 'Avatar', 'Alice in Wonderland' and the animated hit 'Up' on their 3D home theatres. Many potential 3D adopters remain largely unaware however, of just what 3D TV content will be available to them - and this is a factor causing some resistance amongst buyers.

3D TV content is coming

Sports lovers can look forward to ESPN launching a 3D channel in June, which promises to air at least 85 3D sporting events this year. It's very first 3D match will be the first 2010 Fifa World Cup match between South Africa and Mexico on June 11. The network has been testing 3D technology for two years and is confident that sports fans will respond well. They have also promised to increase their 3D schedule in 2011, adding college football and basketball games, the Summer X games and 25 World Cup Matches.

The Discovery Channel is teaming up with Sony and IMAX to launch a 24/7 3D TV network. This premiere channel will show 3D programs on topics such as engineering, history, space, science and technology. Discovery Communications have also stated that Sony and IMAX plan to obtain televsion rights to 3D movies that will air on Discovery's 3D network.

In the US, DirecTV subscribers will receive a free software upgrade in June that allows them to watch three 3D channels. The first, will show pay-per-view movies and documentaies. The second is called '3D DirecTV On Demand' and will showcase sports and music content. The final channel has free 3D demos for sampling. DirecTV is also rumoured to be developing 3D content with major networks including CBS, Fox Sports, MTV and NBC.

So while programming in 2010 still appears rather limited, consumers should be aware that if 3D technology takes off they can expect their 3D-viewing choices to increase substantially in 2011.